Blogging for traffic has no purpose; Why not just use that blog as your main site. There are some things that a you can do with a regular site that you can’t do with a blog? This is now really true but like many other internet marketers I am not a PHP expert and I can’t change the files of my blog to look and feel the way I wan them like I can a regular HTML file. I hate outsourcing this that I can do myself. Besides, I enjoy designing my own websites and you probably do to. We have to find a way to still use our websites by get the benefits of blogs.
We are disadvantaged because we have to drive traffic to our websites without having the benefit of the blog as the main site Sherry Dyson. Blogs are great for search engine ranking and since our main website is not a blog we are losing the ability to ping out new content and utilize social bookmarking every time we post content.
How do we fix this problem? We have to find a way to use a blog so we can ping our website. You can add the blog to your website and just ping it. This will offer beneficial effects for your main website if the inner pages of your site contain a blog that is constantly gaining new content. The problem with that is that you want people to come to your main site and see what you are selling right?
You have to now change the look of the blog you created. Add a link to your website in the blog using anchor text you want. This will have 2 positive effects. People will see the links and come to your site and the search engines will also see the link and further increase your websites rank for that key phrase.
Now if you have the blog on your site your not going to be driving traffic to your site technically, since they are already on your site and just traveling.
What you can do is create another blog outside your site and focus on topics that relate your main site and also offer news from the site and large links to your main site. This will have other favorable effects for your sites SEO.
You’ve heard of blogs, and you’ve heard that they make for great content. You’ve even read a few to see what it’s all about. If only you had the time and the talent.
Don’t fret the talent part. It’s not about that. Still, a company blog does take time.
You have to take the time to research every post and ensure the content matches your company philosophy. While you write, you’ve got to keep in mind keywords, link and content that readers like to read. It can be challenging. You’ll even have to find creative ways to tie in current events and industry news to your company.
But there are different purposes for blogs and you have to figure out first what you want your blog to do. Do you want it generate leads or promote your products? Maybe you just want to communicate with your current customers about upcoming products and pending personnel changes, or address stock valuation issues with company stockbrokers. Whatever the case, it must have some clear direction.
Next, you’ll need to decide whether you want your company blog to be managed by someone within your organization or if you want to hire a freelancer. If your company is so small that you can’t afford to give an employee the time to do the requisite research and blog posting then you may have to hire a freelancer. Be sure you get someone who can write well about your industry.
Another decision you’ll have to make early on is how often you’ll want your blog published. Do you want a weekly blog, or a daily blog? Anything less than a week is not enough but it’s better if you go with a daily or, at least, two or three times a week. Whatever the case, you have to be consistent. Make sure you’re never late and that you publish on the same day each week or the same time each day. Otherwise, you may lose your readers.
Choose a focus and stick with it. A blog doesn’t necessarily have to be as broad as your company mission, although that is an acceptable way to approach a company blog. You may decide that you want to stick only with management issues. Maybe you just want a human resources blog, or perhaps you want to use your blog to notify customers of new and pending developments. Again, consistency is key. Don’t change midstream without a compelling reason.
You’ll also need to consider infrastructure. Do you want your company blog on the company domain or do you want it to have its own domain? Either way has advantages but, again, you don’t want to change midstream so pick a course and stay on it. If you value original content more than inbound links, you’ll likely want your blog on your existing company domain, vice-versa if the reverse is true.